Addiction

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tv addictTelevision addiction is a real and well documented thing. The term “addiction” can apply to anything that one does compulsively and excessively. Since the creation of television, people have been watching it compulsively and excessively. People who are addicted to their televisions devote their valuable personal resources to TV watching, replace other things of value in their lives with TV watching and exhibit inappropriate emotion when prevented from watching TV. You can identify a TV addict by their revealing traits:

  • A television addict will have inappropriate emotional reactions when they are prevented from watching TV. Any addict turns to their addiction as a means of escapism. Their addiction represents a way to shut the world out and release stress. Everyone needs to do this in a recreational way, but when a person becomes so dependent on television that they cannot stop themselves from indulging in it, they have become addicted.
  • A television addict will also replace their socializing, relationships, hobbies and responsibilities with television watching. This is another tell tale sign of any addict. Addiction infects a person’s thinking and convinces them that there is nothing more important in the world than engaging in their addiction. A TV addict will go as far as ignoring their family, friends, job, school and health in order to engage in their TV watching.
  • Lastly, a television addict invests themselves into TV watching in every way a person can invest themselves, including their time, money, energy and affection. They prioritize their TV watching over every other activity and sacrifice their resources to accomplish their excessive TV watching.

Television addiction is not accidental. It is carefully orchestrated by TV producers, writers and directors. Television shows and commercials are a commodity of their own, and whoever keeps audiences returning is selling their commodity most effectively. If you or someone you care about is a TV addict, it is wise to join a support group or seek counseling. TV addiction can be overcome, but it takes work and effort.

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Attention Span

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television attention spanintro – tv and short attention span are connected – what came first? adhd and short attention span media arose at the same time.

One one hand, short bits would contribute to attention problems because…

On the other hand, attention problems would contribute to clipped media…

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Hypnotic Effects

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tv hypnosisThe hypnotic effects of television watching have been documented by a number of sources. TV has a lull and a repetition to it that leads many people to feel under its spell. TV show creators and commercial producers are aware of these affects. In fact, they try their hardest to harness the power of these effects to make people addicted to their viewing product so that they will return for more. The hypnotic power of what we view on TV is made up of several elements.

Firstly, the┬ásensory experience created by TV watching is crafted with the intention of drawing people in. TV producers use attractive colors to capture the focus of the eye. They create a soundscape that will be memorable and will repeat in a person’s mind throughout their day. The content is not challenging and is served in brief doses so as not to lose short attention spans. The whole of the TV viewing experience is designed to be immersive and hypnotic. It does take a developed skill set to market a TV viewing experience, but the amount of marketing that goes into it is purely for the purpose of making people addicted.

Secondly, TV producers create entertaining content to be delivered in their shows and commercials. This content is meant to entertain, enlighten and inform viewers in order to inspire them to return to watch more. The content may be comedic or dramatic in nature. The content is delivered through the writing, acting, directing and other on screen elements that compose the dialogue and spectacle of the show or commercial. There can be genuine art form to this content creation, but TV producers are always first and foremost focused on hooking their audience.

And lastly, the pacing of shows and commercials does not reflect reality so much as it reflects the kind of entertainment people and their attention spans crave.TV producers know that TV marketed to short attention spans will hold people’s interest longer and hook their viewing audience over and over again. All of these elements combined create an entertainment experience that has a hypnotic effect on the average viewer, which makes them a repeat viewer.

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